How it works
An honest tool, with no skin in the game.
Most real estate sites are built to sell you something — a tour, an agent referral, a lead. Home Truth isn't. We make the numbers honest, then get out of your way.
Why we built this
If you've shopped for a home recently, you know the routine. Listing photos use a wide-angle lens. The "estimated mortgage" hides taxes and insurance. The school rating quietly omits which grades it covers. Every number is technically true and practically misleading.
Home Truth was built by an Arizona-licensed agent who got tired of watching buyers make $400,000 decisions with $4 worth of information. The goal is simple: show the same numbers everyone else has, without the spin.
What we actually do
You add homes you're considering — from any source, any listing — and we give you four things the other sites bury or skip:
- True cost of ownership. Not just the mortgage. Property taxes, insurance, HOA, and the line items that turn a "$2,400/month payment" into $3,400/month real life.
- Side-by-side comparison. Pick what matters to you — commute, square feet, school, light direction — and weight it 1 to 5. Every home gets a real match score based on your priorities, not a generic algorithm.
- Honest neighborhood data. Real Census numbers, real walkability scores, real commute averages. No inflated "10/10" school grades. No vague "great neighborhood!" copy. Just the data, with notes on what it actually means.
- Your deal-breakers, enforced. Don't want a pool? Need a garage? Won't go west of I-17? Set it once and we hide the homes that don't qualify.
What we don't do
This is the part most companies don't put on their website. Here's what Home Truth deliberately doesn't do:
- We don't take referral fees from agents. If you ever ask us "who should I work with," the answer is "interview at least two." We don't get paid to send you anywhere.
- We don't run ads. Listings won't get promoted to the top because a seller paid for placement. The match score is the score.
- We don't show staged photos. Photos are useful, but they're also where listings lie the loudest. Our comparison view focuses on numbers, not flattering camera angles.
- We don't pretend our estimates are perfect. Census data lags 1-2 years. School data covers some grades and not others. AI-estimated values are guesses. We label all of it so you know what's solid and what's directional.
Where our data comes from
Transparency about sources is part of the deal. Here's what powers Home Truth:
- U.S. Census Bureau (ACS): Median home values, rents, household income, education levels, commute times, and population — by zip code.
- Walk Score: Walkability, transit, and bikeability scores per area.
- Maricopa County Assessor: Real property records for AZ homes — square footage, year built, lot size, garage count. (Coming online soon — county API access pending.)
- Anthropic's Claude AI: For filling in estimated values when public records are sparse. AI estimates are always labeled as such — we never blend them into "real" data.
If a number on your screen could mislead you, we'd rather fix the math than add a disclaimer.
How we make money
Right now: we don't. Home Truth is free for home buyers and free for agents while we're building. That's not a teaser — buyers will always be free.
Eventually we'll likely offer paid tools for real estate agents who want white-labeled client reports, branded comparisons, and other professional features. Until that happens, the only thing we're trying to earn is your trust.
Ready to see your homes side by side?
Add any home you're considering. It takes about 30 seconds.
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